Our research process is director-led throughout, providing consistency of contact for our clients and ensuring our professional judgement and experience is effectively and continually focused on every part of the research process from briefing, through design, and on through delivery.

Our research directors work very closely with our fieldwork supervisors and interviewers, coding teams, data analysts and statisticians, making our work more integrated, dynamic, active and adaptive.

This enables us to consistently produce better data and deliver better analysis for our clients.