2020 Research Data Privacy Policy

This website is operated by 2020 Research Limited, a UK limited company and a Market Research Society Company Partner. 2020 Research is committed to protecting the confidentiality and privacy of information entrusted to it, and complies with the Data Protection Act 1998. This Privacy Policy outlines what information we may collect about you through this website and how we use that information. 2020 Research may also collect personal data in the course of providing market research services (details are given below).

This policy covers all client information and research participant data held by 2020 Research. All personnel at 2020 Research with access to this information or data must follow this policy. Any information you give us will be treated with the strictest confidence and in accordance with the Market Research Society Code of Conduct. It will not be passed on to any other person or persons, and any personal details you provide will not be used in any sales or marketing activity. No personally identifiable information will be passed onto any third parties unless your express consent is given.
By using this website and submitting information to us you are agreeing to the collection and use of your personal and non-personal information as described in this Privacy Policy.

Types of Information We Gather and How We Use It

  • You do not need to register your personal information in order to use this website. We collect only such personal data as is provided voluntarily by visitors to our website and is necessary in the circumstances. For example, you may provide information such as your name and email in order to join our consumer panel or to request information from us.
  • We will use your personal data only for the purpose for which it was collected, unless we obtain your specific consent to other uses, or unless otherwise required or permitted by law or professional standards. For example, if you send us an email message requesting information about our services we will use your email address and other information you supply to respond to your request.
  • We may share personal data that you submit to us via this website with suppliers or subcontractors working on our behalf in accordance with our data protection obligations.
  • We do not disclose your personal data to third parties (excluding those identified above) except as required and permitted by applicable law.
  • We do not sell your personal data or provide it to third parties for their direct marketing use.

Research Participant Information

  • All responses to our research are completely confidential. We collect data in our studies for research purposes only, and our use of that information will be limited to that purpose
  • Calls made for the purpose of research are exempt from TPS (Telephone Preference Service) which only applies to sales and marketing calls. Therefore we are entitled to call ex-directory numbers.
  • Research participation is voluntary and sample members always have the opportunity to decline involvement or to opt out of the research after agreeing to participate. We do not collect personal information without research participant consent.
  • We do not rent, sell or give personal information to any third party for the purpose of directly marketing any products or services. In some cases we may need to share personal information with third parties that provide research services in support of the research project. Any third party that receives personal information is obligated to follow all of the same privacy protection regulations as followed by 2020 Research.
  • On request, we will allow research participants access to the personal information we have collected about them. We correct any information that is inaccurate or incomplete, change their consent status, or have their personal information deleted.
  • We do not contact children under the age of 18 without consent from a parent or guardian.

Cookies and IP addresses

Though we do not do so at present, we may in future use "Cookies" in order to personalize your visit to our website and enhance the experience by gaining a better understanding of your particular interests and customizing our pages for you. A cookie is a message given to a web browser by a web server and which is then stored by the browser in a text file. Each time the browser requests a page from the server this message is sent back which enables the user to be identified. We might similarly collect your IP address when you visit the site to better understand how to serve our clients.

We may use the information provided by cookies and IP addresses to analyze trends, administer the site, or for research and marketing purposes to help us better serve our clients. No information which personally identifies you will be collected through the cookies.


The 2020 Research website contains links to other websites belonging to partners, and other sites of interest to our users. We do not control the privacy practices of these other sites. You should make sure that you know when you have left our website and take similar steps to familiarize yourself with any privacy guidelines.


2020 Research has appropriate technical and organisational security policies and procedures in place to protect personal data and information from loss, misuse, alteration, or destruction.

Access to your personal data is limited to those who need to access it. Those individuals who have access to the data are required to maintain the confidentiality of such information.
Please be aware that the transmission of information via the internet may not be completely secure. We will always do our best to protect your personal data, but we cannot guarantee the security of your data which is transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Any data collected from respondents is retained only for as long as we need such data in accordance with the purpose for which it was collected or until we are requested to delete it (if earlier).

Access to collected information

You have the right to request a copy of personal data (as defined in the Data Protection Act 1998) that we keep about you, and to have any inaccurate information about you corrected. If you wish to make such a request or you are concerned that any of the information we possess about you is incorrect, please contact us at info@2020research.co.uk


If you wish to unsubscribe from any 2020 Research mailing list or panel registration, please contact us at info@2020research.co.uk

Changes to this policy

2020 Research keeps this Privacy Statement under regular review and may amend it from time to time at our discretion. If changes are made, we will record the date of amendment or modification in the Privacy Statement. The revised Privacy Statement will apply to you and your information from that date. This Privacy Statement was last updated in April 2018.

Contacting us

If you have questions, comments or complaints about our handling or protection of your personal data, please contact us at info@2020research.co.uk