Kath Powlesland has worked both client- and agency-side in market research for over 15 years.

Until 2003, she was European Head of Insights & Analysis for ICI Paints. Previously, she was Research Manager in London consultancy firm PE International, running a full range of B2B and B2C research projects for blue chip organisations.

An accomplished quantitative analyst and qualitative practitioner, she has particular experience in conducting global segmentation & branding projects.